New Aesthetic TV Channel Launches With Gala Party at LâErmitage Hotel in Beverly Hills
BEVERLY HILLS, Calif., Feb. 13, 2012 (GLOBE NEWSWIRE) — To announce the new online lifestyle channel Aesthetic TV (ATV), global progressive media group Medical Insight, Inc. will hold an exclusive launch party at Beverly Hills’ L’Ermitage Hotel February 18, 2012. Hosted by Dr. Andrew Ordon, facial and reconstructive surgery expert on syndicated talk show The Doctors, this VIP event will give media, industry executives and key opinion leaders in the field a chance to preview what will be the first of its kind one-stop resource for the best and most up to date information on aesthetic treatments and products around the world.
“As the epicenter of aesthetic medicine, Beverly Hills was the ideal choice to launch Aesthetic TV. We are excited to celebrate MII’s newest venture, amongst friends and colleagues at L’Ermitage,” said Michael Moretti, founder of Medical Insight, Inc. and executive producer of Aesthetic TV. “Our partners and sponsors have an increasing demand for cost-effective and metric-driven consumer facing media platforms. With ATV we have created the solution via original content, interactive, customized webisodes, branded messaging and dynamic online marketing that can be accessed anytime, anywhere.”
The first series of episodes feature new skin lightener elureâ¢ and eTwo laser treatment from Syneron (Nasdaq:ELOS), a Laser360 procedure from Alma Lasers, a roundup of the newest home-use aesthetic devices from Palomar Medical (Nasdaq:PMTI), Radiancy, QuasarÂ®, Solta (Nasdaq:SLTM), LightStimÂ® International, Carol Cole, Inc., HairMax-Lexington International, Syneron Beauty and TRIA , Exilis body shaping, an introduction to Merz Aesthetics’ new cosmetic neurotoxin, Xeomin, and discussions of the global aesthetic market with Mr. Moretti.
ATV produces original content designed to inform, entertain and engage specific targeted audience groups across multiple digital media channels with proprietary, state-of-the-art online and mobile delivery platforms set to debut to the public in the first quarter 2012. Visit http://www.aesthetictv.com for details on airdates, distribution, sponsorship and advertising programs.
About Medical Insight, Inc.
Medical Insight, Inc., a progressive media company specializing in medical aesthetics, produces the leading digital media trade publications and live events in this sector. Founded by Michael Moretti in 1993, MII collects and reports industry data on procedure volume and revenues, product sales, new product introductions, market forecasts and trend analysis.